Privacy Policy

Last updated: August 2026

Yum & Well (“Yum & Well,” “we,” “us,” or “our”) operates the website https://yumandwell.com/ (the “Website”).

We are committed to respecting your privacy and protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the choices and rights available to you when you visit or interact with our Website.

Yum & Well is operated by a sole proprietor based in Germany. Because our Website is available internationally and is primarily intended for readers in the United States, this Privacy Policy addresses applicable privacy requirements, including the European Union General Data Protection Regulation (“GDPR”) where applicable.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Who Is Responsible for Your Personal Data?

The data controller responsible for processing personal data through this Website is:

Yum & Well
Kaiserstraße 10
76131 Karlsruhe
Germany

Email: hello@yumandwell.com

For privacy-related questions, requests, or concerns, you can contact us at the email address above.

2. What Personal Information We Collect

The information we collect depends on how you interact with Yum & Well.

Information you provide directly

You may provide personal information when you:

  • Contact us through our contact form;
  • Subscribe to our newsletter;
  • Leave a comment on a recipe or other content;
  • Submit a recipe rating or review;
  • Otherwise communicate with us.

Depending on the interaction, this may include:

  • Your name;
  • Email address;
  • Website address, if you choose to provide one;
  • The content of your comment, review, or message;
  • Your star rating;
  • Any other information you voluntarily include in your communication.

Please do not submit sensitive personal information through the Website unless it is necessary for your request.

Information collected automatically

When you visit the Website, certain information may be collected automatically by your browser, our hosting provider, WordPress, security tools, analytics services, or other technical services.

This may include information such as:

  • IP address;
  • Browser type and version;
  • Operating system;
  • Device type;
  • Approximate geographic location derived from technical information;
  • Referring website or URL;
  • Pages visited;
  • Date and time of your visit;
  • Time spent on pages;
  • Links or content interacted with;
  • Technical information concerning your device and connection;
  • Information contained in server logs.

Some of this information may constitute personal data under applicable privacy laws.

3. How We Use Personal Information

We may process personal information for the following purposes:

  • To operate, maintain, and secure the Website;
  • To provide and improve our recipes and other content;
  • To respond to questions and messages;
  • To publish and manage comments and reviews;
  • To administer recipe ratings;
  • To send newsletters and other communications you have requested;
  • To understand how visitors use the Website;
  • To measure Website performance and improve our content;
  • To detect, prevent, and address security issues, spam, abuse, and fraudulent activity;
  • To comply with legal obligations;
  • To establish, exercise, or defend legal claims;
  • To operate affiliate marketing programs;
  • To display advertising, where advertising is introduced;
  • To manage and understand the performance of advertising and affiliate partnerships;
  • To maintain the functionality of third-party services integrated into the Website.

We will not use your personal information for purposes incompatible with those described in this Privacy Policy unless permitted or required by applicable law.

4. Legal Bases for Processing Under the GDPR

Where the GDPR applies, we process personal data on one or more of the following legal bases under Article 6 GDPR.

Consent

We may process personal data based on your consent, including where required for:

  • Certain analytics technologies;
  • Non-essential cookies;
  • Advertising and advertising-related technologies;
  • Certain embedded third-party content;
  • Newsletter subscriptions;
  • Other optional services or processing activities for which consent is requested.

You may withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.

Performance of a contract or steps taken at your request

We may process information where necessary to provide a service or respond to a request you have made.

Legitimate interests

We may process personal data where necessary for our legitimate interests, provided those interests are not overridden by your interests or fundamental rights and freedoms.

Our legitimate interests may include:

  • Operating and improving Yum & Well;
  • Maintaining website security;
  • Preventing spam and abuse;
  • Responding to communications;
  • Understanding and improving our content;
  • Protecting our legal rights;
  • Managing our business.

Legal obligations

We may process personal information where necessary to comply with applicable legal obligations.

5. Contact Forms

If you contact us through our contact form, we collect the information you enter into the form.

Our contact form collects:

  • Name;
  • Email address;
  • Message.

We use this information solely for the purpose of receiving, responding to, and managing your inquiry and for related administrative purposes.

We do not use information submitted through the contact form to automatically subscribe you to our newsletter unless you separately provide the required consent.

We retain contact-form information for as long as reasonably necessary to respond to your inquiry and maintain appropriate business records, unless a longer retention period is required by law or necessary for the establishment, exercise, or defense of legal claims.

6. Comments and Reviews

Yum & Well allows visitors to leave comments and recipe reviews.

When you submit a comment or review, you may be required to provide:

  • Your name;
  • Email address;
  • Website URL, if applicable;
  • Your comment or review;
  • Your star rating, where applicable.

Your comment, review, name, star rating, and other information you choose to publish may be publicly visible on the Website.

Your email address is not intended to be publicly displayed as part of the published comment or review.

We may process comment and review information to:

  • Publish your contribution;
  • Operate and maintain our recipe discussions and ratings;
  • Prevent spam, abuse, or fraudulent activity;
  • Moderate content;
  • Maintain the security and integrity of the Website.

Please remember that information you voluntarily publish in a public comment or review can potentially be viewed, copied, or redistributed by others.

If you would like a comment or review removed, you may contact us at hello@yumandwell.com.

7. Newsletter

You may voluntarily subscribe to the Yum & Well newsletter.

The newsletter may contain:

  • Recipes;
  • New content;
  • Website updates;
  • Cooking-related information;
  • Promotions;
  • Affiliate or commercial content;
  • Other Yum & Well news.

To subscribe, we generally collect your email address and may collect your name if the subscription form requests it.

Our newsletter is initially provided using Grow Automailer by Mediavine/Grow.

Grow may process subscriber information on our behalf for the purpose of operating and delivering the newsletter.

Grow’s current documentation states that subscribers located outside the United States who sign up through Grow conversion tools are required to confirm their subscription through a double opt-in email.

We may change our newsletter service provider in the future. If we do, subscriber information may be transferred to the new provider where permitted by applicable law and subject to appropriate privacy safeguards.

You can unsubscribe from our newsletter at any time by using the unsubscribe link contained in our emails or by contacting us.

Unsubscribing from marketing communications does not necessarily result in the deletion of information that we are legally required or otherwise permitted to retain.

8. Google Analytics 4

We use Google Analytics 4 (“GA4”), a web analytics service provided by Google, to understand how visitors use Yum & Well and to improve the Website and its content.

GA4 may collect information such as:

  • Device and browser information;
  • Approximate location;
  • Pages visited;
  • Interactions with the Website;
  • Referring sources;
  • Usage information;
  • Technical identifiers;
  • Other information associated with website analytics.

Google processes information in accordance with its own privacy policies and contractual terms.

Where consent is required, we configure analytics technologies so that they are activated only after the applicable consent has been obtained through our consent-management mechanism.

For visitors in the European Economic Area and other jurisdictions where consent is required, our implementation is intended to communicate relevant consent choices to Google. Google’s current Consent Mode documentation describes consent signals including analytics_storage, ad_storage, ad_user_data, and ad_personalization.

You can manage or withdraw your consent through our cookie-consent mechanism where available.

Google may process data outside the European Economic Area. Where required by applicable law, appropriate safeguards for international transfers will be used.

For more information about how Google handles information, please consult Google’s applicable privacy documentation.

9. Google Search Console

We use Google Search Console to monitor the technical performance and search visibility of Yum & Well in Google Search.

Search Console primarily provides website-level information and search performance data to us as the website operator.

We may use information provided through Search Console to:

  • Monitor search performance;
  • Identify technical issues;
  • Improve website accessibility and performance;
  • Understand how our content appears in search results.

Search Console does not function as a visitor-facing analytics system in the same way as Google Analytics.

10. Cookies and Similar Technologies

Yum & Well uses cookies and similar technologies.

Cookies are small files stored on your device that can be used for purposes such as:

  • Enabling essential website functionality;
  • Remembering preferences;
  • Maintaining security;
  • Measuring website usage;
  • Supporting embedded content;
  • Supporting advertising and affiliate functionality.

Essential cookies

Some cookies may be necessary for the Website to function properly. These may include cookies used for security, basic functionality, session management, or other technically necessary purposes.

Where permitted by applicable law, essential cookies may be used without consent because they are necessary to provide a service you have requested.

Analytics and other non-essential cookies

Non-essential cookies, including analytics and advertising-related technologies, may require your consent depending on applicable law.

Where consent is required, these technologies should not be activated until the appropriate consent has been obtained.

Managing cookies

You may control cookies through your browser settings and, where applicable, through our cookie-consent interface.

You may withdraw or change your cookie preferences where the Website provides a mechanism for doing so.

Please note that disabling certain cookies may affect Website functionality.

11. Cookie Consent Management

We intend to use a third-party consent-management platform, such as Complianz or CookieYes, to manage cookie and tracking preferences.

The specific provider may change as the Website develops.

The consent-management platform may store information necessary to remember your privacy choices, such as:

  • Your consent or refusal;
  • Categories of technologies to which you consented;
  • The date and time of your consent decision;
  • Technical information necessary to document or enforce your preferences.

The exact technologies and retention periods will depend on the consent-management platform ultimately implemented on the Website.

We will update this Privacy Policy and our cookie information as necessary when the final consent-management solution is selected and configured.

12. YouTube

Some Yum & Well pages may contain embedded videos or other content from YouTube, a service operated by Google.

When you view a page containing an embedded YouTube video, YouTube and Google may receive information about your browser, device, IP address, the page you visited, and your interaction with the embedded content, depending on the embedding configuration and your consent choices.

Where applicable, non-essential YouTube content or related technologies may be blocked until you provide the required consent.

Once you interact with an embedded YouTube video, information may be processed by Google in accordance with Google’s privacy policies.

13. Pinterest

Yum & Well may embed Pinterest content and may use Pinterest functionality such as Pinterest Save buttons.

These features may allow Pinterest to receive information about your interaction with the relevant page or feature.

Pinterest’s own privacy policy explains that its services and technologies, including widgets and other features, may collect information and process it for purposes described in its privacy policy.

Where required, Pinterest-related non-essential technologies may be subject to your consent before being activated.

Your interactions with Pinterest are also governed by Pinterest’s own terms and privacy practices.

14. Social Media and Third-Party Content

We may use third-party social media functionality, embeds, buttons, widgets, or other content from external platforms.

These services may collect information about your visit even if you do not have an account with the relevant platform, depending on how the technology is implemented.

Third-party providers may use cookies, pixels, local storage, IP addresses, device information, or similar technologies.

Because these services are operated by independent companies, their processing is governed by their own privacy policies.

Where applicable, we will use our consent-management system to control non-essential third-party technologies.

15. Advertising

Yum & Well does not currently display third-party advertising.

We may introduce display advertising in the future through third-party advertising networks or advertising technology providers.

Potential advertising providers may collect or receive information such as:

  • IP address;
  • Device and browser information;
  • Pages visited;
  • Cookie identifiers;
  • Advertising identifiers;
  • Approximate location;
  • Information about interactions with advertisements;
  • Other information necessary to provide, measure, or personalize advertising.

The specific advertising provider(s) will depend on the services we use in the future.

When advertising is introduced, this Privacy Policy and our cookie information will be updated as necessary to identify the relevant providers and describe their processing activities.

Where required by applicable law, advertising cookies and related technologies will only be activated after the appropriate consent has been obtained.

16. Affiliate Links

Yum & Well may participate in affiliate marketing programs.

This means that some links on our Website may be affiliate links. If you click an affiliate link and subsequently make a purchase or complete another qualifying action, we may receive a commission or other compensation from the relevant third party.

Affiliate links do not necessarily change the price you pay.

Affiliate networks and merchants may use cookies, tracking links, identifiers, or similar technologies to determine that a visitor arrived through Yum & Well and to attribute a qualifying action to us.

The specific affiliate programs we use may change over time and may include Amazon Associates and other affiliate networks or merchants.

Where applicable, affiliate-related tracking technologies may be subject to your cookie preferences and applicable consent requirements.

Affiliate relationships will be disclosed where required by applicable law.

17. WordPress and Website Hosting

Yum & Well operates using self-hosted WordPress.

Our hosting provider and other infrastructure providers may process technical information necessary to operate and secure the Website.

This may include:

  • IP addresses;
  • Server logs;
  • Browser information;
  • Device information;
  • Requested URLs;
  • Date and time of requests;
  • Error information;
  • Security-related information.

These logs may be used for:

  • Website operation;
  • Security;
  • Troubleshooting;
  • Performance monitoring;
  • Prevention of malicious activity;
  • Legal compliance.

The specific hosting provider may change. We will update this Privacy Policy where necessary if the change materially affects how personal data is processed.

18. Rank Math

Yum & Well uses Rank Math as a search-engine-optimization tool.

Rank Math is used primarily to help us manage and improve the technical and search-engine optimization of our content.

Depending on the configuration and features enabled, certain Rank Math functionality may involve processing technical information or communicating with third-party services.

We will configure Rank Math features in accordance with our privacy and consent requirements and will update this policy if we enable functionality that materially changes the processing of personal data.

19. Data Sharing and Third-Party Service Providers

We may share personal information with third-party service providers where reasonably necessary to operate Yum & Well.

These providers may include:

  • Website hosting and infrastructure providers;
  • Email/newsletter providers;
  • Analytics providers;
  • Cookie-consent providers;
  • Advertising providers;
  • Affiliate networks;
  • Spam and security services;
  • Embedded-content providers;
  • Technical service providers;
  • Professional advisers where necessary.

We do not sell your personal information as a standalone database or provide your personal information to third parties for their independent use merely because you visit Yum & Well.

Where third parties process personal data on our behalf, we seek to use appropriate contractual and technical safeguards where required by applicable law.

20. International Data Transfers

Because Yum & Well is based in Germany but uses international service providers and is intended for an international audience, personal information may be processed or stored in countries outside Germany, the European Union, or the European Economic Area.

Some of our service providers, including major technology and email providers, may process information in the United States or other countries.

Where the GDPR applies and personal data is transferred outside the European Economic Area, we will rely on an appropriate legal mechanism where required, such as:

  • An adequacy decision by the European Commission;
  • Standard Contractual Clauses;
  • Other legally recognized transfer mechanisms or safeguards.

The availability and adequacy of such safeguards may depend on the specific provider and service being used.

21. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods depend on the type of information and why it was collected.

For example:

  • Contact inquiries may be retained for as long as necessary to respond and maintain appropriate business records;
  • Newsletter information may be retained until you unsubscribe, unless another lawful basis requires continued retention;
  • Public comments and reviews may remain published until removed or until we otherwise determine that removal is appropriate;
  • Consent records may be retained for as long as necessary to demonstrate and manage consent;
  • Technical and security logs may be retained for a limited period appropriate to security and operational requirements;
  • Analytics information may be retained according to the configuration and retention settings of the applicable analytics service.

We may retain information for longer where necessary to comply with legal obligations or establish, exercise, or defend legal claims.

22. Your Rights Under the GDPR

If the GDPR applies to you, you may have the following rights:

Right of access

You may request confirmation as to whether we process your personal data and, where applicable, request a copy of that data.

Right to rectification

You may request correction of inaccurate or incomplete personal information.

Right to erasure

You may request deletion of your personal information where the legal requirements for erasure are met.

Right to restriction

You may request that we restrict processing of your personal information in certain circumstances.

Right to data portability

Where applicable, you may request certain personal information in a structured, commonly used, and machine-readable format and request that it be transferred to another controller.

Right to object

You may object to certain processing activities based on legitimate interests.

You may also object to direct marketing at any time.

Right to withdraw consent

Where we process your information based on consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing that occurred before your withdrawal.

Right to lodge a complaint

If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with a competent data protection supervisory authority.

Because Yum & Well is operated from Karlsruhe, Germany, the competent German supervisory authority may be relevant depending on the circumstances.

23. Exercising Your Privacy Rights

To exercise your privacy rights or ask a privacy-related question, contact:

hello@yumandwell.com

Please provide enough information for us to understand your request and verify your identity where reasonably necessary.

We will respond to valid requests within the period required by applicable law.

We may need to request additional information to verify that a request actually comes from the person whose information is involved. This is a security measure designed to prevent unauthorized disclosure or deletion of personal information.

24. U.S. Privacy Rights

Because Yum & Well is intended primarily for an international and U.S. audience, certain U.S. state privacy laws may apply to some visitors depending on their state of residence and the nature and scale of our activities.

These laws can provide rights such as:

  • The right to know or access certain personal information;
  • The right to correct inaccurate information;
  • The right to request deletion;
  • The right to opt out of certain forms of targeted advertising or sale/sharing of personal information where applicable;
  • The right to appeal certain privacy-rights decisions;
  • Other rights provided by applicable state law.

The exact rights available to you depend on the law applicable to your location and whether you meet the relevant legal thresholds.

Yum & Well does not currently sell personal information for monetary consideration.

If we introduce advertising or other technologies that constitute “sale,” “sharing,” “targeted advertising,” or a similar regulated activity under an applicable U.S. privacy law, we will provide the disclosures and opt-out mechanisms required by that law.

You may contact us at hello@yumandwell.com regarding applicable U.S. privacy requests.

25. Children’s Privacy

Yum & Well is intended for a general audience and is not directed specifically toward children.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us at hello@yumandwell.com so that we can review the situation and take appropriate action.

26. Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, server, transmission method, or electronic storage system can be guaranteed to be completely secure.

Accordingly, while we work to protect your information, we cannot guarantee absolute security.

27. Third-Party Websites

Yum & Well may contain links to websites or services operated by third parties.

These websites have their own privacy policies and terms of use.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policy of any third-party website you visit.

28. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be necessary when:

  • We introduce new website functionality;
  • We introduce advertising;
  • We add or change analytics services;
  • We add affiliate programs;
  • We change newsletter providers;
  • We add or change third-party embeds;
  • Applicable laws or regulatory requirements change;
  • Our data-processing practices otherwise change.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

If changes are material, we may provide additional notice where required by applicable law.

29. Contact Us

If you have questions about this Privacy Policy, how Yum & Well handles personal information, or your privacy rights, please contact us:

Yum & Well
Kaiserstraße 10
76131 Karlsruhe
Germany

Email: hello@yumandwell.com

Last updated: August 2026